Background

OrthoNOW®, which began franchising in 2014, is a network of specialized urgent care centers focused on sports medicine and the treatment and prevention of the full range of orthopedic injuries, all on a walk-in basis. Services include treatment of injuries to the hand, wrist, foot, ankle, knee, spine and shoulder, as well as preventative consultation and regimens by experts in orthopedics.

Strategy

Raise the profile of the OrthoNOW® brand and its leadership among the industry at large and among prospective entrepreneurs and investors.

Elements of the plan include:

• Public & Media Relations
• Media Planning & Buying
• Partnership Activation
• Sponsorship/Trade Event Optimization
• Franchise Branding, Toolbox & Resources

Aid in the Marketing & Public Relations onboarding of franchisees to ensure maximization of existing assets & alignment with established corporate standards.

Recap Results

✓ 10 franchisees opening in 2016 in South Florida, Orlando and Georgia

✓ 200M + media impressions  across national, regional and local media including recognized & respected entities such as:

• Entrepreneur Magazine, Miami Herald, Franchising USA, Orthopedics This Week, Orlando Sentinel, OrthoWORLD and more.

✓ Design & production oversight for Franchise Video for web & in-person sales meeting articulating opportunity & generating inquiries

✓ Secured speaking opportunity at Urgent Care Association of America Spring conference as well as on-site meetings with key influentials & media including:

• Luis Martinez, Dir of Multicultural Affairs of the City of Orlando
• Naseem Miller, Health  & Medicine Reporter, Orlando Sentinel
• Carlos Nazario , Entrepreneur/ Partner of RC Solutions Inc. & Chairman of ACACIA FLORIDA
• Zoe Colon, Executive Director, Hispanic Federation Orlando
• Brandon Millares , General Manager, Citrus Club Orlando

üActive participation in Franchise Area Sales Meetings presenting Marketing & Branding Franchisee Toolbox to prospective investors as part of leadership team.