Background

OrthoNOW is the country’s only Orthopedic Urgent Care franchise.  On a walk-in  basis, specialists are on hand to treat broken bones, sprains, torn ligaments and muscles, cuts, sports, and workers’ compensation injuries.  Dr. Alejandro Badia, MD, FACS is the founder  and Chief Medical Officer of the flagship Doral location.  He is an internationally renowned hand and upper extremity surgeon.

Strategy

L2L engaged to raise the profile of the flagship location leading to increased patient census & revenue growth.

The plan would also serve as a blueprint for the franchise , providing the roadmap and tools for interested franchisees.

Key strategies include:

• Public and Media Relations
• Media Planning & Buying
• Partnership and Sponsorship Optimization
• Business  Development
• Patient & Staff Engagement
• Branding
• Franchise toolbox and resources

Recap Results

✓ 200M media impressions  across national, regional and local media in two years.

✓ 60%  increase of daily patient traffic

✓ Brand augmentation

✓ 10 signed franchisee agreements

✓ Industry recognized  business/campaigns:

• 2015, 2014 Power Leader in Healthcare, South Florida Business Journal
• 2014  Top 10  Franchise Opportunity, Entrepreneur Magazine
• 2014 Silver Award Best Hospital Marketing Campaign, DTC Perspectives