Background

Latin2Latin is the proud marketing and public relations agency partner to OrthoNOW®, the nations only orthopedic urgent care center franchise.  OrthoNOW® Weston, the first franchise location to open in South Florida , tapped L2L to develop and implement a Grand Opening strategy and plan that would rally key constituents, influentials and media to build awareness, position the center in the community and drive traffic.

Strategy

– L2L identified like-minded individuals, organizations and other key stakeholders in the public, political, non-for-profit, chamber-councils, small business networks and media sectors.

– L2L developed and managed an event program that delivered maximum results for minimal investment, given all other start-up costs being incurred, inclusive of:

• Run of Show, Invites, RSVP, food-beverage-activities design, Press Release, Press Kits, Interview logistics, Signage and On-Site Supervision & Troubleshooting.

Recap Results

–Key influentials secured with speaking roles at Event;

• Davie Mayor, Judy Paul
• Dan Lindblade, President Greater Fort Lauderdale Chamber of Commerce
• Brian J. Cross, DO, Medical Director of OrthoNOW® Weston
• Dr. Alejandro Badia, Founder and CEO, OrthoNOW®
• Event Master of Ceremony (no cost to client):
• Pete de la Torre; Host of “The Biz 880 AM”

 

–Proclamations secured acknowledging business opening;

• City of Davie
• Broward County

 

–Over 853K impressions secured in local print, radio

• The Miami Herald
• El Venezolano de Weston
• Radio Caracol
• Orthopedics This Week