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SCHOLASTIC

Case Study: SCHOLASTIC – Education/Literacy Campaign

Case Study: SCHOLASTIC - Education/Literacy Campaign

Corporate identifies a need to connect better with the Latino population as demographics indicate the importance of this segment and their unique needs (i.e. 25% illiteracy rate in 6th largest city in US).

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Case Study: SCHOLASTIC – Maya and Miquel

Case Study: SCHOLASTIC - Maya and Miquel

Scholastic was in need to increase awareness and generate “buzz” for their show, Maya & Miguel by engaging children and families to “tune in” and watch Maya & Miguel online and off.






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