Case Study: St. Jude Children’s Hospital/Promesa Y Esperanza
Promesa Y Esperanza Situation St. Jude Children’s Hospital needed Public Relations support for Promesa y Esperanza, a Hispanic radiothon fundraising program dedicated to supported medical treatment and research for childhood cancer. Strategy L2L reviewed all Promesa y Esperanza materials, activated its team and developed and implemented a multi-phased media outreach campaign in 17 […]