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OrthoNOW®, The Nation’s Only Orthopedic Urgent Care Franchise, Announces the Opening of their Coral Way location

Miami, Florida, OrthoNOW®, the nation’s only orthopedic urgent care franchise, has announced the re-opening of their Coral Way location under new administration. Coral Way becomes the newest OrthoNOW Center in the Greater Miami area, just minutes away from Brickell Avenue, Coconut Grove, Coral Gables and The Roads.

The concept was conceived in 2010 by Miami-based hand and upper extremity surgeon, Alejandro Badia, MD, FACS. Dr. Badia realized that when patients visit a hospital emergency room with orthopedic issues, they are evaluated, x-rayed to then be discharged and referred to an orthopedic specialist. By the same token, general urgent care centers were not able to provide the specialized expertise that allowed for definitive diagnosis and treatment of the patients. That’s when he decided to create an immediate solution that eliminated the ER middleman. By offering a single source orthopedic care center, patients would experience better outcomes, lower costs and quicker recovery.

Dr. Alejandro Badia will be serving as Coral Way’s new Medical Director, a role he’s also had in the OrthoNOW flagship location in Doral, FL. Additionally to being an internationally renowned orthopedic surgeon, Dr. Badia has served as the worldwide president of ISSPORTH and co-founded the globally recognized Miami Anatomical Research and Training Center (M.A.R.C.) and The Surgery Center at Doral, an elite state-of-the-art ambulatory surgery center.

“Seven years ago, I began this journey with a vision of disrupting the orthopedic health care delivery system and I am both humbled and thrilled to see it transpire” said OrthoNOW’s CEO. He continued, “Due to unfortunate and grave administrative circumstances the Coral Way location had to close its doors last year, however, with much eagerness, we made it our mission to reestablish the Center in this important corridor. I am elated to be able to take on the role of Medical Director and continue providing our patients with the best orthopedic care”.

Like the Doral, Biscayne and Aventura locations, the OrthoNOW Coral Way Center will offer digital x-ray services, ultrasound and laboratory services, fracture care and casting, sports medicine, arthritis care, and preventative plans for employers. This re-opening comes at the same time as the organization’s national expansion, with OrthoNOW awarding its first Master Franchise Agreement in Michigan and simultaneously signing an Area Development Agreement in Augusta, Georgia.

 

 

ABOUT Alejandro Badia, MD, FACS:

 

Alejandro Badia, MD, FACS is an internationally renowned hand and upper extremity surgeon at Badia Hand to Shoulder Center in Doral, Florida.  Dr. Badia graduated from Cornell University and completed his medical degree at NYU.  He served as the worldwide president of ISSPORTH and co-founded the globally recognized Miami Anatomical Research and Training Center (M.A.R.C.) and The Surgery Center at Doral, an elite state-of-the-art ambulatory surgery Center.

 

After years of a successful medical career and a prestigious speaking legacy, he saw a need for specialized orthopedic urgent care Centers to efficiently assess and treat a range of orthopedic and sports injuries and founded OrthoNOW®, the only network of orthopedic urgent care centers in the country.  Each OrthoNOW® has a team of orthopedic specialists on staff that treat broken bones, sprains, torn ligaments and muscles, cuts, sports and workers compensation injuries.

 

Dr. Badia, a two-time South Florida Business Journal Top 100 Power Leaders in Healthcare and a Top 100 Under 50 Diverse Executive Leader by Diversity MBA Magazine, has also been honored with Legacy Awards from Today’s Work Comp Professionals and The Doral Business Council.  OrthoNOW® was named a “Top Ten Franchise Opportunity” in healthcare by Entrepreneur Magazine and featured in the following media:  Franchise Times, Orthopedics This Week, South Florida Business Journal, Franchise USA Magazine and The Miami Herald. 

 

For more information:

@drbadia | 305-537-7272 | www.orthonowcare.com

 

About OrthoNOW® Coral Way: 

OrthoNOW®, the nation’s only orthopedic urgent care franchise, is focused on assessment and treatment of a range of orthopedic and sports injuries, chronic conditions, and preventative protocols – all on a walk-in basis.  Specialties include anything related to the foot, ankle, knee, hip, wrist, hand, elbow, shoulder and spine.

Every OrthoNOW® is equipped with digital imaging equipment and offers the latest techniques and treatments by a team of orthopedic clinicians and orthopedic specialized ancillary providers including Electro Neuro Muscular Therapy which dramatically alleviates acute and chronic pain and expedites recovery time from surgery.

OrthoNOW® recently launched the mobile app v2.0 for iPhone users which features a revolutionary feature called On My Way NOW® which allows patients to notify an OrthoNOW® Center that they are in route, the reason they’re coming and what time they expect to arrive. The recently released upgraded app now includes integration with Uber.

OrthoNOW® Coral Way is located at 1761 Coral Way, Miami, FL  33145.  The Center operates Monday – Friday from 10:00 a.m. to 7:00 p.m. For more information: call (786) 703-5858 or visit www.orthonowcoralway.com