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NOVUS Expands to the United States Renowned Puerto Rican company opens its first shoe store in South Florida

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Pembroke Pines, Florida, (December 19, 2016)- Novus Inc., an exclusive shoe company and renowned Puerto Rican brand announces its arrival in the American market. With over 40 years of experience, Novus is expanding to the United States where, without a doubt, they will win the hearts of fashionistas that look for a modern, fashionable, and trendy style. The new NOVUS store is located in the Pembroke Lakes Mall, one of the most visited shopping centers in Broward Country and centrally located between Miami and Palm Beach.

Sandra Castellon, Grupo Novus Marketing Director, said: “Novus is aware of the importance of the South Florida market and the large Puerto Rican population currently residing in the area that has a close identification with the brand. With this expansion into the U.S., we will now be able to offer Novus’s excellence to the communities in Miami-Dade, Broward, and Palm Beach counties.”

Novus will be releasing its new prototype store with the U.S. opening. It was designed by ADV Alvarez Diaz Villalon taking into account the needs of the customer and the current trends in design and decoration. The store reflects the modernism that characterizes Novus, with its variety of materials and colors such as wood, metal, and the company’s distinctive shades of red. Novus has made a significant investment in technology to soon offer a better experience with the “pick up at store” service so that customers can select the merchandise on the website or on their mobile phone and then pick it up at their favorite store. Also premiering in January, will be the mobile payment system where customers can pay for their purchases without having to wait in line at the store.

Novus’s delightful and extensive collection for both, men and women, comes in different styles and materials that conveniently adapt to their customers’ needs while maintaining the best quality at affordable prices. Shopping at Novus is not only about buying shoes, but living a unique experience where customers get to choose their unique style. Additionally Novus offers a variety of stylish jewelry, purses, and other fashion accessories.

There is no doubt that Novus innovative concept will be a complete success in the United States, not only among Puerto Ricans, but among the fashion savvy South Florida population.

For further information, photos, and interview opportunities contact Natascha Otero-Santiago at natascha@latin2latin.com / 305.401.7172

About Novus Inc.

Novus Inc. designs, markets, sells and manages fashion shoes and accessories via different retail store formats and internet web sites. Novus, Galeria, La Favorita, Naturalizer, Bakers, and Novus Outlet appeal to different socio- economic segments of the middle to high end consumers by sourcing directly from the best factories in Spain, Italy, Brazil, China and India. The company was founded in 1973 with its first store Novus and then grew to 65 stores between Puerto Rico and the Dominican Republic. Novus Inc. employs approximately 600 people in different areas from Store Operations to Purchasing with over 40 years of experience and reputation.