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The MC

Arminda “Mindy” Figueroa, Founder & President

Arminda “Mindy” Figueroa, <strong>Founder & President</strong>

A true maverick, Arminda “Mindy” Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America…

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Nilda Velez, VP, Account Services & Operations

Nilda Velez, <strong>VP, Account Services & Operations</strong>

Nilda is an integrated communications professional whose career has been spent effectively marketing Fortune 500 products and services to Hispanics both in the U.S. and abroad on both the Agency & Client side. Best known for…






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Andrea Plasencia, Group Account Director

Andrea Plasencia, <strong>Group Account Director</strong>

Andrea provides critical day-to-day support on the Agency’s healthcare sector clients including OrthoNOW® Orthopedic Urgent Care Center and Badia Hand to Shoulder Center among others. Prior to joining L2L, Andrea worked at Nova Southeastern University and has also held various…






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Natascha Otero-Santiago, Director of Digital Strategy & Senior Publicist

Natascha Otero-Santiago, <strong>Director of Digital Strategy & Senior Publicist</strong>

Natascha Otero-Santiago is a Public Relations professional with over 20 years’ experience in the US Hispanic market. In her role as principal of NOS-Communications, she helps small businesses and Forbes 500 companies create public relations and social media campaigns, as well as community events…






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Marilyn Oliva, Sr. Account Director

Marilyn Oliva, <strong>Sr. Account Director</strong>

Marilyn specializes in marketing strategy planning with a focus on online modern marketing solutions. She has spent more than a decade in senior marketing management positions working for and with billion dollar international corporations including…






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Juanin Reid, Director of Client Services

Juanin Reid, <strong>Director of Client Services</strong>

Grew up in Mexico City; her family moved there when she was 2 months old. Studied at the Lycee Franco Mexicain in Mexico City followed by a BA in French at Manhattanville College in Purchase NY. Began her career in advertising in Mexico City working for the leading ad agency as a writer-producer…






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Maria Paz Echevarria, Media Services Director

Maria Paz Echevarria, <strong>Media Services Director</strong>

At first, this Chilean-born and Texas A & M graduate dreamed of being an architect. But a fateful meeting with an advertiser with a passion for the Latin market, would turn her blueprints into media plans at a booming Dallas agency. Paz soon discovered that her Latin roots, love of numbers and creativity was a formula that won her accolades from top media executives…






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Jill Kaplan, Director of Public Relations

Jill Kaplan, <strong>Director of Public Relations</strong>

Nationally accomplished publicist, and published author, with over 15 years of experience in sales and marketing. She is deemed an expert in the conception, development and implementation of B2B and B2C marketing, public relations and communication strategies. Jill has served clients at all stages of success in a myriad of industries…






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Arminda Resto, Publicist/Market Analyst

Arminda Resto, <strong>Publicist/Market Analyst</strong>

With over 20 years managing international sales programs, Ms. Resto brings her talent and expertise to L2L in the role of Sr. Marketing Analyst. In addition to her background in sales, Ms. Resto has managed customer accounts for multinational financial institutions…






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Michael Kettenring, IT Director/CRM & Marketing Automation

Michael Kettenring, <strong>IT Director/CRM & Marketing Automation</strong>

Since 2000, Michael has developed IT solutions hands-on, optimizing lead conversions in B2B and C2C markets, and innovating marketing related initiatives for clients from websites via CRM systems to marketing automation systems for Fortune 500 companies as well as SMB customers…






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