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Juanin Reid, Director of Client Services

Juanin Reid

Juanin Reid

Grew up in Mexico City; her family moved there when she was 2 months old. Studied at the Lycee Franco Mexicain in Mexico City followed by a BA in French at Manhattanville College in Purchase NY. Began her career in advertising in Mexico City working for the leading ad agency as a writer-producer. Moved to NY to pursue both her love for advertising and a life in NY. Proven passion for identifying consumer insights and desired brand benefit leading to a compelling story and narrative. Strong collaborator with creative, sales and corporate teams. Bilingual moderator and video ethnographer study designer. Insatiable determination to identify insights to drive award winning creative. Client partners have included Novartis, Pfizer, US Census Bureau, Kraft Foods, Unilever, Meredith Integrated Marketing Group, Univision, Communications, Conagra Foods, Colonial Penn Life Insurance. Passionate about my family and my work!

On a Personal Note…

Book that is on your night table:
I really don’t have a night table, but one of my favorite books is: Away Off Shore by Nathaniel Philbrick.

Favorite quote:
I’d rather be a lamp post in NYC than own the rest of the world.

Culinary Weakness:
Anything to do with eggplant, yummm

Favorite Pastime:
Listening to the quiet and the birds in Central Park

Best Childhood Memory:
Long drives with my parents and brother from Mexico City to San Antonio, Texas

Favorite Musicians:
Mariachi Vargas de Tecatitlan and Coldplay

A life Lesson:
Patience