Maria Paz Echevarria
At first, this Chilean-born and Texas A & M graduate dreamed of being an architect. But a fateful meeting with an advertiser with a passion for the Latin market, would turn her blueprints into media plans at a booming Dallas agency. Paz soon discovered that her Latin roots, love of numbers and creativity was a formula that won her accolades from top media executives. She has led numerous successful national and local plans and negotiated for many blue-chip clients such as State Farm Insurance, Colgate-Palmolive, McDonald’s, MCI WorldCom, Nestlé, Johnson & Johnson, Volkswagen and Sears, among others in the U.S. and Latin America. But it was her non-conformist attitude that helped her build a media philosophy that exudes creativity and challenges the conventional.