Since 2000, Michael has developed IT solutions hands-on, optimizing lead conversions in B2B and C2C markets, and innovating marketing related initiatives for clients from websites via CRM systems to marketing automation systems for Fortune 500 companies as well as SMB customers. For supporting task groups associated with document security involving propiertary technologies, he received an Award of Appreciation by the U.S. Secret Service. The digital marketing space is accelerating its innovation cycle, making it literally impossible for businesses to keep up in-house. Google is changing its algorithms monthly. New mobile devices are impacting advertising. Now, new voice search apps are about to change search engine optimizations again. His passion and his experience is to make online marketing affordable, and effective for any type of business.